Process

Live action and artificial intelligence in a single workflow. AI is one more tool; the direction stays the same.

01 · Concept

Script, references, tone and storyboard before anything is shot or generated.

Real product, talent, set and light whenever the piece needs it.

Characters, locations and shots generated from the real footage, directed shot by shot.

Edit, colour and sound. Delivery in every format the campaign needs.

Rastro Creators — AI production, Madrid · Policarpa — production company, Bogotá

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